The Buyer’s Journey: How Consumers Make Decisions in 3 Steps
Marketers know that a customer’s purchase process begins long before they hit ‘checkout’ or sign on the dotted line. Consumers go through...
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NEWS & INSIGHTS
Gray Reed Advisory Services
- Aug 13, 2022
- 3 min
Defining Your Target Market: Why It’s Important & How to Do It
According to HubSpot, 54% of the population is brand loyal. You need only to look at the “cult” followings of competitors like Apple and...
Gray Reed Advisory Services
- Aug 3, 2021
- 3 min
What’s in a Brand: Understanding the Key Elements
If I asked you to tell me Nike’s slogan, you’d say “Just Do It” without hesitation. If I asked you for Coke’s logo colors, you’d quickly...
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