Gray Reed Advisory Services, a business consulting firm and subsidiary of Gray Reed, has brought on renowned public relations consultant Marc Rylander to lead the expansion of its strategic communications advisory services division titled GRPR. GRPR provides impactful communication strategies spanning across the public relations and government relations arenas including win/loss communication tactics, managing

As a business owner, sales professional or marketer, you know successful business development efforts drive sales and growth. You’re also aware of the challenges in creating and managing a structured business development program.

The success of a business development program is defined by how well potential customers are organized, tracked and engaged. Using tools like

Marketers know that a customer’s purchase process begins long before they hit ‘checkout’ or sign on the dotted line. Consumers go through three main stages in the buyer’s journey before committing to your offering.  Understanding what happens at each stage provides insights into your customers’ motivations and purchasing habits, allowing you to influence their behaviors at every point.
Continue Reading The Buyer’s Journey: How Consumers Make Decisions in 3 Steps

If I asked you to tell me Nike’s slogan, you’d say “Just Do It” without hesitation. If I asked you for Coke’s logo colors, you’d quickly answer, “red.” And, if I showed you a photo of Tony the Tiger, you’d immediately associate it with Frosted Flakes.

The power of brand recognition can’t be overstated. But