Marketers know that a customer’s purchase process begins long before they hit ‘checkout’ or sign on the dotted line. Consumers go through three main stages in the buyer’s journey before committing to your offering.  Understanding what happens at each stage provides insights into your customers’ motivations and purchasing habits, allowing you to influence their behaviors at every point.
Continue Reading The Buyer’s Journey: How Consumers Make Decisions in 3 Steps

Why is Gray Reed launching a new consulting business, especially at this time? The short answer is to provide business advice complementary to our legal services.

The long answer is, well, longer.

Gray Reed is first and foremost a business law firm. But by working closely with thousands of companies of all sizes over the

In August, Houston-based law firm Gray Reed went public with its recently launched consulting subsidiary, Gray Reed Advisory Services. The subsidiary is targeted at mid-size and smaller companies seeking to scale up their business functions, especially in strategy, operations, marketing and technology.

Shortly after the firm’s announcement, ALM (the parent company to Texas Lawyer) reporter

Texas-based Gray Reed & McGraw LLP last week announced the creation of Gray Reed Advisory Services, joining the ranks of law firms that have opened consulting businesses to expand the services available to clients.

Gray Reed Advisory offers advice on business strategy, operations, marketing and information technology, according to the firm. The new business is

If I asked you to tell me Nike’s slogan, you’d say “Just Do It” without hesitation. If I asked you for Coke’s logo colors, you’d quickly answer, “red.” And, if I showed you a photo of Tony the Tiger, you’d immediately associate it with Frosted Flakes.

The power of brand recognition can’t be overstated. But