What’s your long game?

Many business leaders cannot answer this question with a detailed strategy. Amid the day-to-day hustle of running the business, long-term strategic planning is often swept aside. But a long-term strategy is your roadmap to sustainable growth and success. Without it, your company might be meandering down the wrong path, which can be costly and potentially ruinous.

Define your North Star.  Identifying where you want your business to go takes effort and may introduce discomfort at confronting a future one can only guess at. However, the benefits are tremendous. Here are three advantages of setting a long-term business strategy.
Continue Reading Three Advantages of Setting a Long-Term Business Strategy

Do you want to prevent network service disruptions? Do your employees like to collaborate from any location? Do you want to achieve economies of scale and save money?

If you answered yes, your network infrastructure should be up in the cloud.

Most companies are now opting out of the expense, risk and hassle of housing their own physical network architecture. Instead, they use cloud computing to reduce costs and increase performance, productivity, reliability and security.
Continue Reading Not in the Cloud? Here’s Why Your Network Should Be

Marketers know that a customer’s purchase process begins long before they hit ‘checkout’ or sign on the dotted line. Consumers go through three main stages in the buyer’s journey before committing to your offering.  Understanding what happens at each stage provides insights into your customers’ motivations and purchasing habits, allowing you to influence their behaviors at every point.
Continue Reading The Buyer’s Journey: How Consumers Make Decisions in 3 Steps

Your board of directors is an invaluable asset to your corporation. Well-functioning boards provide diverse experience, independent perspectives and expert oversight to guide your business in the right direction. So, it’s important to ensure your board is fulfilling its obligations by following bylaws and meeting expectations and goals.

That’s where board evaluations come in. Board evaluations measure a board’s effectiveness, help identify strengths and weaknesses, and elicit candid feedback to drive performance. Not only do evaluations keep the board on course, but they also boost transparency, promote accountability and foster investor confidence.

Conducting board assessments can be challenging, however, for companies that do not have the resources to lead an effective evaluation process. There is no one-size-fits-all evaluation model, which is why many companies choose to engage a third-party facilitator such as an advisory firm skilled in designing custom board assessments. These independent reviewers lend greater credibility to the process by being dispassionate, objective and non-confrontational.
Continue Reading Are Board Evaluations Causing You Stress? Consider A Third-Party Facilitator

123456…Qwerty…Password…

These routinely make the list of most commonly used passwords, and unsurprisingly, they are among the passwords most often uncovered in data breaches. For some organizations, these flimsy sequences of numbers, letters or easily guessable phrases are the only wall of defense between hackers and important company data. But they shouldn’t be.

That’s why more and more companies are implementing multi-factor authentication to add extra layers of security to sensitive and confidential information. Multi-factor authentication reduces risk by requiring users to enter two or more types of information during the login process, making it harder for criminals to get into company systems and less enticing for them to try.
Continue Reading It’s Time for Multi-Factor Authentication

Why is Gray Reed launching a new consulting business, especially at this time? The short answer is to provide business advice complementary to our legal services.

The long answer is, well, longer.

Gray Reed is first and foremost a business law firm. But by working closely with thousands of companies of all sizes over the

In August, Houston-based law firm Gray Reed went public with its recently launched consulting subsidiary, Gray Reed Advisory Services. The subsidiary is targeted at mid-size and smaller companies seeking to scale up their business functions, especially in strategy, operations, marketing and technology.

Shortly after the firm’s announcement, ALM (the parent company to Texas Lawyer) reporter

Texas-based Gray Reed & McGraw LLP last week announced the creation of Gray Reed Advisory Services, joining the ranks of law firms that have opened consulting businesses to expand the services available to clients.

Gray Reed Advisory offers advice on business strategy, operations, marketing and information technology, according to the firm. The new business is

Technology departments did serious heavy lifting in 2020 when the COVID pandemic shutdown sent millions of businesses scrambling to set people up with network access, security permissions and proper equipment for home offices.

They struggled to meet computer and peripheral equipment shortages, lack of lead time to procure equipment, and intense demands to educate and

If I asked you to tell me Nike’s slogan, you’d say “Just Do It” without hesitation. If I asked you for Coke’s logo colors, you’d quickly answer, “red.” And, if I showed you a photo of Tony the Tiger, you’d immediately associate it with Frosted Flakes.

The power of brand recognition can’t be overstated. But