In August, Houston-based law firm Gray Reed went public with its recently launched consulting subsidiary, Gray Reed Advisory Services. The subsidiary is targeted at mid-size and smaller companies seeking to scale up their business functions, especially in strategy, operations, marketing and technology.

Shortly after the firm’s announcement, ALM (the parent company to Texas Lawyer) reporter

Texas-based Gray Reed & McGraw LLP last week announced the creation of Gray Reed Advisory Services, joining the ranks of law firms that have opened consulting businesses to expand the services available to clients.

Gray Reed Advisory offers advice on business strategy, operations, marketing and information technology, according to the firm. The new business is