What’s your long game?
Many business leaders cannot answer this question with a detailed strategy. Amid the day-to-day hustle of running the business, long-term strategic planning is often swept aside. But a long-term strategy is your roadmap to sustainable growth and success. Without it, your company might be meandering down the wrong path, which can be costly and potentially ruinous.
Define your North Star. Identifying where you want your business to go takes effort and may introduce discomfort at confronting a future one can only guess at. However, the benefits are tremendous. Here are three advantages of setting a long-term business strategy.
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