As a business owner, sales professional or marketer, you know successful business development efforts drive sales and growth. You’re also aware of the challenges in creating and managing a structured business development program.
The success of a business development program is defined by how well potential customers are organized, tracked and engaged. Using tools like
Marketers know that a customer’s purchase process begins long before they hit ‘checkout’ or sign on the dotted line. Consumers go through three main stages in the buyer’s journey before committing to your offering. Understanding what happens at each stage provides insights into your customers’ motivations and purchasing habits, allowing you to influence their behaviors at every point.
Continue Reading The Buyer’s Journey: How Consumers Make Decisions in 3 Steps
According to HubSpot, 54% of the population is brand loyal. You need only to look at the “cult” followings of competitors like Apple and Android, Delta and Southwest, Starbucks and Dunkin’, and Microsoft and Google to see this statistic in action.
These companies understand that knowing your audience inside and out is the key
If I asked you to tell me Nike’s slogan, you’d say “Just Do It” without hesitation. If I asked you for Coke’s logo colors, you’d quickly answer, “red.” And, if I showed you a photo of Tony the Tiger, you’d immediately associate it with Frosted Flakes.
The power of brand recognition can’t be overstated. But